Online lingerie and swimwear brands are tackling key consumer pain points with user-generated content. A Yotpo study of 1. In brick-and-mortar stores, a trusted second opinion from a friend or a sales associate boosts customer confidence and makes shoppers more likely to buy. Social networks are expanding into every aspect of our daily lives, including our shopping habits.
How Lingerie & Swim Brands Are Disrupting Social Marketing | Yotpo
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